Video is probably the most important media format on the internet today. We are all constantly watching them. Often we watch them without the sound, relying just on the subtitles. And usually they are very short pieces of communication of less than 2:20 minutes (the maximum allowed by Twitter!).
I think that academics don't engage enough video. This is a missed opportunity, because video allows us to reach new audiences beyond our lecture theatres and seminar rooms.
A video have the potential to act as an "access drug", enticing viewers to download and read our books and articles, the pieces of academic communication we are more used to producing.
The barrier for most academics in producing video communications, however, is expertise. While it is easy enough to make a video, it is not at all easy to make a good video. Academics need help!
We have been very keen to make some video material to introduce the arguments of our book to potential readers. And with the generous financial support of Queen's Management School, we were able to commission Econ Films to do just that! We think it has turned out rather well.